Aayush Wellness launches calcium, vitamin supplements; enters USD 16.3-bn bone &
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Aayush Wellness Limited has launched Aayush Calcium Vitamin Tablets, expanding its nutraceutical portfolio into the bone and joint health segment. The formulation combines calcium citrate, vitamin D2, magnesium, zinc and folic acid to support bone strength, calcium absorption and musculoskeletal health. The company said the launch aligns with growing consumer interest in preventive healthcare and nutritional supplements.
Aayush Wellness Limited, an integrated healthcare company, has expanded its nutraceutical portfolio with the launch of Aayush Calcium Vitamin Tablets, a scientifically advanced formulation that is designed to address India's calcium and vitamin deficiencies.The launch marks the company's entry into the bone and joint health segment, estimated at USD 16.3 billion, and strengthens its presence in the dietary supplements market, valued at USD 178 billion.
The supplement combines calcium citrate and vitamin D2 to support calcium absorption and bone mineralisation. It also contains magnesium and zinc to support muscle function and joint support, along with folic acid, which contributes to healthy cell renewal and metabolic balance. The formulation aims to help address nutritional gaps and support bone strength, mobility and musculoskeletal health.
Commenting on the launch, Kashiram Jadhav, Director of Aayush Wellness Limited, said, "As India faces widespread calcium and vitamin deficiencies, our entry into this category is aligned with an important consumer health need. Aayush Calcium Vitamin Tablets are part of our focus on preventive healthcare and science-backed nutritional solutions. The category also presents opportunities for growth as consumers become more conscious of their nutritional needs and long-term wellbeing."
India faces one of the world's highest rates of vitamin D deficiency, affecting up to 80-90 per cent of the population and impacting bone health due to poor calcium absorption. Over 50 per cent of adults have inadequate calcium intake and face the risk of weakened bones. The dual deficiency of vitamin D and calcium can lead to severe health repercussions, including muscle spasms, fatigue, and increased joint problems across age groups.
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As consumer awareness of preventive healthcare continues to grow, Aayush Wellness said it remains committed to expanding its nutraceutical portfolio with products that address everyday health and nutritional needs.
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Figures reflect the source report and its stated period. This article is for information and is not investment advice.